15th March 2023

We are thrilled to announce we are bringing Elmer, the much-loved patchwork elephant to Blackpool in a major event that will boost tourism and economy in the town, while raising vital funds for its children’s hospice.

Blackpool’s first major public art trail in partnership with Wild in Art and Andersen Press will see 30 large Elmer sculptures inspired by David McKee’s beloved children’s books, each uniquely decorated by established and up and coming artists, creating a parade through the town that will be enjoyed by visitors and locals for eight weeks in Spring 2024.

The sculptures, which will be sponsored by businesses and organisations, will be placed around key landmarks, streets, and open spaces in across Blackpool, enjoyed by visitors who will be encouraged to visit as many as possible.

The large sculptures will be joined by a herd of smaller Elmers which will be decorated by the Fylde coast’s creative children and young people through schools, colleges and youth organisations alongside a dedicate learning programme and displayed inside some of the town’s tourist, cultural and leisure locations.

Together, the trail – Elmer’s Big Parade Blackpool – will make for one unforgettable jumbo event, celebrating the differences that make up our communities, bringing people into Blackpool and raising money for Brian House.


Linzi Warburton, Head of Fundraising at Brian House, says the trail has the potential to raise more than £100,000 for the children’s hospice.

She adds: “We have kept this a secret for a long time and now we are so excited to share this news with everyone.

“Elmer is a much-loved character and represents kindness, differences, acceptance, and friendship. There’s no other beloved character like him which celebrates the differences that make our children so very special.

“Elmer’s Big Blackpool Parade is the largest event we have ever organised, and we are delighted to be partnering with Wild in Art and Andersen Press with their expertise and advice.

“We hope people from Blackpool and beyond are as excited as we are and join us in celebrating this incredible character and how he represents the children we are privileged to care for. Not only will this art trail do great things for our community, but it will raise vital funds and awareness for our incredible children’s hospice which is a lifeline for local families.”

Charlie Langhorne, Managing Director and Co-founder of Wild in Art said: “Elmer will bring colour and creativity to Blackpool next year and we are thrilled to be teaming up with Brian House and Andersen Press on this exciting art trail.

“Our events are designed to bring the enjoyment of public art to everyone while offering new ways for people to explore their local area and we hope that, through the trail, we can inspire businesses, the creative sector and the wider community to come together to create something very special which will have significant impact.”

Paul Black, PR and Brand Director at Andersen Press said: “Everyone at Andersen Press is delighted to be working with Brian House and Wild in Art to bring Elmer to the seaside! These events are hugely special, community-driven spectaculars which can bring people together with something fun and engaging for everyone. I look forward to seeing the creativity of Blackpool come to life with the help of Elmer the Patchwork Elephant next year!”

Businesses and organisations are invited to ‘join the herd’ at a corporate launch event taking place at Blackpool Football Club in April. To find out more, click here.


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